Nature hasn’t got time for you today

Agency: Bruketa&Žinić OM;

Client: WWF Adria

Award: Work has been listed in the Top25 works of the Adriatic region (BalCannes);

Campaign description: WWF, the regional branch of one of the largest organisations for environmental protection would like to raise awareness of Croatians about its activities. The polls show that when asked why they don’t recycle, people say they haven’t got time. The excuse that we haven’t got time for nature conservation or sustainable development is not acceptable. On the 24th of May, on the European Parks Day, WWF Adria, by using a PR activation, made people ask themselves what would it be like if, for a change, nature didn’t have time for them. On the morning of the 24th of May, the biggest park in Zagreb, Maksimir was covered in yellow tape informing the visitors that the park was closed. Many who use the park for recreation or walking were surprised indeed. Soon after, WWF sent the message out that “the nature hasn’t got time for you today”. All relevant Croatian media reported on the campaign.

Project team:

WWF:
Communication Department Lead: Petra Boić Petrač
Communications and Corporate Relations Coordinator: Martina Šubašić
Communications: Denis Povijač Communications: Bojan Stojanović

Bruketa&Žinić&Grey:
Creative Director: Nikola Žinić Strategic
Planning Director: Ivan Tanić
Strategic Planner: Tea Silvia Vlahović
Screenplay: Ivan Pavičić
Art Director: Nebojša Cvetković
Executive Project Leaad: Sonja Martinović Domitrović
PR manager: Jelena Mihelčić
Advisor: Damjan Geber
Komunikacijski laboratorij / PR Senior: Morana Đurčević Musa
Photographer: Domagoj Kunić