Separating boys/girls from men/women, since 1783...

Agency: McCann Beograd;

Client: The Coca-Cola Company

Award: Bronze in Category Non-alcoholic drinks and beverages (Effie Serbia);

TASK: Further addition to the favourite communication platform “Separating boys/girls from men/ women since 1783” emphasising the fact that the bitter sweet flavour of Schweppes can only be enjoyed by those who have lived life to the full.

IDEA: By emphasising the difference between girls and women and boys and men we communicate clearly a refined lifestyle, life philosophy and life experience of the Schweppes target group. With interesting comparison of intrinsic flavours of Schweppes with life styles and attitudes of the experienced, we lead our audience into a game of recognizing what makes maturity:  living life with style.

RESULT: The campaign was fresh enough to get noticed and stayed faithful to the communication platform in so much as that it was instantly recognisable and accepted. Measured by all relevant parameters the brand continued its growth and we won an Effie

PROJECT TEAM:

Creative Director: Vladimir Cosic
Creatives: Dubravka Petrovic, Rade Saptovic
Project Leaders: Jelena Mihajlovic, Iva Kovandzic
Strategic Planner: Marija Stosic