Program booklets LGL

Agency: Futura DDB;

Client: Lutkarsko pozorište Ljubljana

Awards: Silver in the Design category (SOF);

BRIEF: To present the Puppet Theater Ljubljana program for the 2016/2017 season: premieres, shows in repertoire, and subscriptions for different age groups and recipients.

IDEA: Why send the whole program presentation to all recipients, when most of them are only interested in particular content?

SOLUTION: We know what content is of interest for most of the recipients, so why not send only those materials, thus making savings in both print and postal fees.

IMPLEMENTATION: The program booklet for the 2016/2017 season was divided for the first time into several smaller booklets, featuring individual content sections. A relevant booklet was produced for each recipient. The booklets were sent out in original wrapping - when the wrapping was opened, a subtle, but at the same time clear illustration took them to the interior of the Puppet Theater.

The imaginative wrapping had two tasks: on the one hand, it was practical to send by mail, and on the other, it was an appealing art product, suited to different age groups of recipients.


Creative and Art Director: Maruša Koželj
Designer: Vesna Žnidaršič
Project Leader: Urška Nučič
Partners and other associates: Matija Medved (illustrator), Ajda Roos (creative editor of the booklets), Puppet Theatre Ljubljana