Program booklets LGL

Agency: Futura DDB;

Client: Lutkarsko pozorište Ljubljana

Awards: Silver in the Design category (SOF);

BRIEF: To present the Puppet Theater Ljubljana program for the 2016/2017 season: premieres, shows in repertoire, and subscriptions for different age groups and recipients.

IDEA: Why send the whole program presentation to all recipients, when most of them are only interested in particular content?

SOLUTION: We know what content is of interest for most of the recipients, so why not send only those materials, thus making savings in both print and postal fees.

IMPLEMENTATION: The program booklet for the 2016/2017 season was divided for the first time into several smaller booklets, featuring individual content sections. A relevant booklet was produced for each recipient. The booklets were sent out in original wrapping - when the wrapping was opened, a subtle, but at the same time clear illustration took them to the interior of the Puppet Theater.

The imaginative wrapping had two tasks: on the one hand, it was practical to send by mail, and on the other, it was an appealing art product, suited to different age groups of recipients.

PROJECT TEAM:

Creative and Art Director: Maruša Koželj
Designer: Vesna Žnidaršič
Project Leader: Urška Nučič
Partners and other associates: Matija Medved (illustrator), Ajda Roos (creative editor of the booklets), Puppet Theatre Ljubljana