Hi, We’re Live

Agency: Pristop;

Client: Pivovarna Laško Union

Award: Gold  in the Ambiental Advertising category (SOF);

BRIEF: The campaign “Hello Life” aimed to refresh the positioning of the Pivovarna Union, which wanted to open up its brand to a dialogue with a new, younger target group. During the summer time events, the agency wanted to surprise young people and highlight the importance of socializing in everyday life.

IDEA: Throughout the activation “Hi, We’re Live”, bands battled it out in live competition through an interactive city light billboard, competing for the attention of passers-by, and granting their song requests.

SOLUTION: The bands' performances were broadcast live on the city light billboard as well as on the website, where people could vote for the best band. The winner, the band that got the most votes, then performed in the first TV ad with live music, bringing refreshing innovation to television.

PROJECT TEAM:

Creative Director: Aljoša Bagola
Art Director: Matija Kocbek
Copywriters: Peter Zabret, Aljoša Bagola, Nina Vidrih
Designers: Matija Kocbek, Aleksandra Prus
Project Leader: Melita Božič